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About Us

AMUMU was born from a father’s love for music and his son. With 12 years as a guitarist and over 20 years in the music industry, our founder understood the need for reliable, high-quality gear—especially guitar straps musicians can trust.

In 2015, after the birth of his son, he founded AMUMU, naming the brand after him. What began as a specialized guitar strap factory quickly grew into a global brand offering innovative musical accessories—from guitar straps to gig bags, pickups, and more. Despite this growth, guitar straps remain at our core, reflecting our unwavering commitment to quality, craftsmanship, and design.

At AMUMU, we are passionate about creating products that enable musicians to play with confidence. Every product is meticulously crafted and rigorously tested to guarantee reliability and performance. With a 10-year warranty on all items, we give musicians the tools they need to immerse themselves fully in their creative journey, allowing them to focus on what truly matters: their music.

WHY SHOP WITH US?

We have been devoted to creating better products for musicians with our 20-year experiences.

DESIGNED BY MUSICIANS FOR MUSICIANS
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